Marketing & Publicity that Works: Notes from an Editor

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It was around 2009, I was an editor at Quercus, and a young adult author Cat Clarke was publishing her debut novel with us. We were still 6 months from publication, and my inbox was getting what I thought was a series of spam email. Entangled by Cat Clarke Turns out I was getting emails…

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Interview with an editor: Why I turned down books I loved and what to do if you are rejected by a Publisher

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  A first in the series of Publishing Uncovered interviews. Our first interview is with Kirsten Armstrong, a former editor at Penguin Random House Kirsten worked as an editor for 7 years,  including at David Fickling Books and Penguin Random House. After editing hundreds of children’s fiction books, she now works as Creative Manager at…

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3 Essential Steps to becoming a bestseller. Lessons from Tim Ferriss and Seth Godin

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  ‘Learn from the mistakes of others. You can never live long enough to make them all yourself.’ Groucho Marx Tim Ferriss, Ramit Sethi, Gary Vaynerchuk, James Altucher and Seth Godin are Titans of Publishing. In my research about bestselling authors, their names kept coming up. Who are they? And they’re all entrepreneurs-turned-authors. They write…

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Why Every Entrepreneur Should Write a Book (and not for the reasons that you think)

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I was recently invited to a party by a good friend of mine. An entrepreneur. I arrived late and stood at the edge of the room. I’ve worked with startups in my previous jobs, and I’ve been to a gazillion entrepreneur events, they sort of blend into a blur of bland pitches and egos. But…

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